Cutting the Dead Weight

My favorite end-of-year habit has nothing to do with goal-setting.

In fact, it’s kind of the opposite.

(And that’s what makes it different.)

While most people obsess about what they want to accomplish in the upcoming year, I want to invite you to focus on what you don’t want to do.

The relationships that no longer serve you.
The stuff that’s held you back.
The work you’re sick of doing.
The dead weight.

The deeper I get into building a real business…

…not a flash-in-the-pan hack job, but a business that’s set up to thrive for decades and fuel the life I want to live…

...the more I see success isn’t just connected to what we do.

It’s also intimately connected to what we don’t do.

Most years, I make time for “cutting the weight” around mid-December, so I can roll into the holidays and the New Year with a clean slate. (But don’t limit yourself. You can follow the loose process I use any time of the year.)

While there’s no perfect formula to follow, let me give you some ideas (and a few helpful places to start).

1.) The guru grift. Leave the mastermind where you’re ‘building connections,’ ‘upleveling your environment,’ and ‘learning a lot’ (all while making zero dollars profit).

2.) Snip subs. Cancel the subscription software that you signed up for during last year’s Black Friday sale, when you were planning on launching that new thing that didn’t work out.

3.) Make amends. Call the service provider/friend/client that you ghosted. Apologize for not doing what you said you would do, and make it right.

4.) Cancel calls. Sift through your list of standing appointments and recurring calls. Which ones aren’t serving you anymore?

5.) Cut a client. One of your clients is taking up 50% of your emotional energy (and the financial ROI isn’t covering the drain). Send the break-up email.

6.) Look at your to-do list. If anything has been sitting on it for more than a month, abandon it entirely or delegate it to a team member.

7.) Evaluate your five biggest business expenses. Are you overpaying for a high-ticket consultant, contractor, agency, or service provider (when you could bring that role in-house for half the cost)?

These are just a few ideas to get you started.

Here’s to entering the New Year (or new week) with a clean slate, an open mind, and a clear conscience.


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