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Edition at a Glance

• Quote: how, then, shall we live?

• Tweet: improve your prices

• Article: how Ukraine ends

• Podcast: pricing mistakes made

• Surprise: Big Mario marketing

Different Quote

From R. Nelson Nash:

Plan as if you are going to live forever and live as if you are going to die today.

Forever grateful to this guy for creating the “be your own bank” concept.

(Share this on Twitter »)

Different Tweet

An absolute crusher of a thread from Joey Hung on charging more for your offers.

Joey Hung @Joeyjhung

We repositioned a high ticket offer using THIS formula and closed $151,900 in 10 days... Here’s how I turn Okay offers into No-Brainer offers. Save this and use it to get more (and easier) yeses. [THREAD 🧵]

February 11th 2022

36 Retweets170 Likes

Different Article

Four Ways the War in the Ukraine Might End

The invasion of Ukraine by Russian forces has spurred Europe’s worst security crisis in decades. But while most analysis is rightly focused on the immediate situation, it is equally important to forecast the war’s multiple possible trajectories and outcomes. Anticipating the uncertainties that this war will bring is a critical step toward successfully navigating its possible consequences. 

There seems to be an emerging consensus amongst folks who understand this part of the world. The Ukraine war/conflict will likely have one of two outcomes:

1. Not so bad (very likely)

2. Really bad (not likely)

This article gave me hope. (And that’s something we’re all in need of these days.)

Different Podcast

Unignorable: Pricing

The easiest way to make more money in your business isn’t by adding more offers. No. It’s increasing your prices.

But there’s a helpful way to do it and a not-so-helpful way. I’ve done both. I can report it’s much more to do it the helpful way. So my friend David and I got together and talked about:

• Mistakes we’ve made in pricing our offers (and how you can avoid them)

• What we’d do differently

• The most important metric to keep in mind when determining your price

The episode is on pricing your offer. It’s 10 minutes long. You can listen to it here.

Different Surprise

Big Mario Marketing!

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