Get Different Weekly: Biden, Deleting Facebook, and Catchy Subject Lines
Welcome to the Get Different Weekly. Join the 1,000+ others learning the wisdom of doing different and the folly of following the status quo.
Edition at a Glance
Quote: Biden gets bitcoin.
Tweet: how to change.
Article: delete Facebook.
Podcast: the one about subject lines.
White House statement on cryptocurrency Executive Order:
The rise in digital assets creates an opportunity to reinforce American leadership in the global financial system and at the technological frontier, but also has substantial implications for consumer protection, financial stability, national security, and climate risk.
If your life hasn’t yet been impacted by cryptocurrencies, it will be. The Executive Order from the White House proves it.
It’s gone from $0 to a $2 trillion(ish) asset class in about a decade. That’s literally never happened before. Everything that can be digitized will be digitized. Even currency.
This is a textbook process for inducing behavior change in yourself/others. (It also doubles as a solid foundation for critical thinking.)
Facebook’s product is not the platform that we interact with, it’s us. If the product is what a business sells to make money, then Facebook’s product is our attention and our data. We are the product. And Facebook’s customers are the companies buying ads based on that attention and data.
This article from 2018 helped shape my thinking on deleting my Facebook account…for good. I ran a Facebook ad agency for 5 years as well. I can tell you from firsthand experience the level of information Facebook has on its users is truly breathtaking.
If you’re thinking about nuking your account, deactivation is a good first step. It’s a good test run. Give yourself a month. If you don’t miss it, take the next step and delete your data from Zuck’s personal metaverse for good.
Unignorable: Subject Lines
I’ve sent probably 1,000+ marketing emails over the years and there’s no more important metric than your open rate.
Why? Because if someone doesn’t open your email, they won’t see what’s inside.
Open rates are hinge on subject lines. So my boy David and I did a podcast episode on it.
It’s 10 minutes long. You can listen to it here.
P.S. — will you do me a favor? If you’re enjoying these episodes will you reply to this email with a “love it”? We’re doing these as an experiment. If you like them, we’ll keep doing them. If not, we won’t.
The intro from my favorite cartoon as a kid, remastered in 8k quality.
Justin’s Featured Opportunities
Subscribe to Get Different and learn the wisdom of doing different and the folly of following the status quo.