Edition at a Glance

• Quote: good brands

• Tweet: building a personal brand

• Thought: sale-a-day dashboard

• Article: Justin’s toolkit

• Surprise: Overton window

Different Quote

The mark of a good brand is saying the same thing over and over.

via Chris Lema

Different Tweet

Justin Wise @JustinWise

Having a personal brand on social media is a cheat code… But you don’t own your audience. The platform does. That’s why you need an email list. Here’s how you can get your first 1000 email subscribers without spending a single dollar on ads:

June 8th 2022

2 Retweets83 Likes

Different Thought

Sale-a-Day

Ever heard the phrase, “what gets measured gets managed?”

I’d always paid it lip service. Especially when it came to business metrics. “Yeah, sure I measure that.” When what I really meant was, “yeah, sure those important metrics are piling up in a spreadsheet somewhere and it’s been months since I actually looked at it.”

Ever been there?

There’s thousands of metrics you could track as a business owner. But I wanted something simple. Something that wouldn’t take more than a few moments to look at and would give me a picture of the healthy of my business.

So I started tracking daily sales. Not the dollar amount. A simple, “did we sell anything today?” Yes or no. Black and white. No hedging or squirting around the question. In other words, is all this daily business activity actually creating dollars-and-cents conversions?

The picture you see above is my actual “Sale-a-Day” dashboard in Notion. It’s one of the handful of docs I look at every day. The concept is super simple:

1. When I sell something I get a green check (and multiple green checks mean multiple sales)

2. When I don’t, I get a red X

I used to input the numbers by hand. But now I’ve got some automation built into it via Zapier. Nothing complicated. Very simple.

Developing this dashboard has brought second- and third-order benefits I wasn’t anticipating. (There’s also a gamification aspect to it—but that’s a different topic for another day.)

See, sales are a lagging metric. Meaning, sales are what show up after the work gets done. This dashboard has forced me to pay attention to the leading metrics, such as:

• If there’s a “red X” streak, what caused the disruption in sales?

• If we have multiple sales across several days, what did we do different?

• How do we recreate that environment?

• Who’s buying? Where did they first come into contact with us? What do they do after they make the first purchase?

I’ve found the “Sale-a-Day” dashboard to be the most impactful metric I look at on a daily basis.

Over to you: do you have something similar set up in your biz? What’s one of your most important metrics?

Different Article

Justin’s Toolkit for Entrepreneurs

Here is a list of resources, friends, and companies I wish I would have had when I started out. While the list may change, I’ve had personal experience with every resource listed (unless otherwise noted). Enjoy!

Different Surprise

“The Overton window is the range of policies politically acceptable to the mainstream population at a given time. It is also known as the window of discourse.”

Justin’s Featured Opportunities

When you’re ready, here’s how I can help you:

#1: Sprint Sessions

Need some 1-on-1 help? I offer three coaching "sprint" sessions to help you get noticed, make more, and find the highest & best use of your time and skills.

Learn more »

#2: Digital Courses

Rent my brain as I lead you through "over the shoulder" trainings on lead generation, creating profitable offers, and increasing your personal satisfaction in business. On-demand and self-study so you can learn when and where you want.

Learn more »

#3: Done-With-You Marketing

A monthly subscription “done-with-you” program which includes trainings in our online client portal, intensive calls and email support. Designed specifically to increase your profits, increase your productivity through marketing automation, and increase your personal fulfillment in growing your business.

Apply now »

#4: Done-For-You Agency

A unique done-for-you opportunity with the Get Different team. We'll plan, build, and launch profitable marketing experiments. A complete done-for-you service for busy business owners who want to work ON their business and not IN it.

Apply now »