Get Different Weekly: Daily Discipline, Getting Rich, What I'd Do Differently
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Edition at a Glance
Quote: daily discipline
Tweet: get rich in your 20s
Thought: pausing offers
Articles: 103 things I’d do different
Surprise: ladies and gentlemen… Sadé
A friend sent me this week’s Different Article (see below). Here’s a quote I can’t stop thinking about:
If you repeated what you did today 365 more times will you be where you want to be next year?
via Kevin Kelly
Could You Hit “Pause” In Your Business For 3 Months?
I wanted to unpack some more thoughts on what I talked about last week.
We were able to hit “pause” on our main coaching program for three months (and not make a single sale or bring in a single new member) for three main reasons:
#1 — HEALTHY BACK-END
When we announced that we were going to close the doors indefinitely, back in February, we had just over 200 members in the Get Different Accelerator.
Of course, we knew that we’d lose members while the doors were closed — churn happens! But we went into this with the luxury of stable recurring revenue and a healthy war chest.
#2 — OTHER OFFER
We didn’t know how long it would take us to get clear on what we wanted to do with the Accelerator. And in February, we were still feeling pretty unsure. So instead of rushing to re-open the coaching program before we were ready, we decided to create cash flow with a couple other offers instead.
In March, we launched a course (Godfather Offer) that we’d been planning for awhile. That course doesn’t include support or community, so all we had to do for that launch was create the course content and send some emails.
We also hosted a fun "do it together" coaching group in April based on the Attractor Factor concept in Mike's book.
#3 — LIMITED CLIENT WORK (duh)
Around the beginning of 2022, we had a handful of high-profile folks contact us and ask if we'd do their marketing for them. Not coaching. Not consulting. Take the reins and run the show.
Mike and I said, "um, maybe—but first we need to take you through our brand-building process...cool?" They all agreed. And at the end of the process we felt like we could crush their marketing (by making it different, of course!).
For the last 99 days, the Different Company has been responsible for the marketing of at least one 7-figure business. And we've added more since we first got started, too.
That means we've learned what works. What doesn't. And not just coaching people on how to get noticed, either. But actually executing at a world-class level and doing it for them.
Hope that helps you see what the logistics have looked like for us.
We wanted to be really intentional with our business evolution. Coaching and training will always be a part of the Different Company. But moving towards an agency model with intentionality and focus just feels really, really good.
We’re wildly excited about the new direction, and that unlocks everything else.
Both of us work SO much faster and create SO much magic when we’re excited about what we’re doing. (I think that’s probably true for everyone!)
So, after 3 months of “pause”…it’s full steam ahead for the Different Company agency.
103 Bits of Advice I Wish I Had Known
This listicle from Kevin Kelly is killer. Amazing list. And one that everyone could learn from. Listening to people a little bit further down the road than you is like cheating. You get to hear what they’d do differently (and why).
Today is my birthday. I turn 70. I’ve learned a few things so far that might be helpful to others. For the past few years, I’ve jotted down bits of unsolicited advice each year and much to my surprise I have more to add this year. So here is my birthday gift to you all: 103 bits of wisdom I wish I had known when I was young.
“Sade was initially turned down by record companies for being ‘too slow and too jazzy’ during a New Wave era known for electronic drums and synth-pop. She would go on to sell over 50 million albums and become the first Nigerian to win a Grammy (+ 3 more). Here she performs Smooth Operator circa 1984.”
Justin’s Featured Opportunities
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