Edition at a Glance
Quote: ring your Bell
Tweet: struggling to build an online following?
Thought: the offer sweet spot
Article: world wide Webb
Surprise: enjoin in Des Moines
Different Quote
If you are destined for something more, that “more” will only happen because you throw yourself into whatever it is you’re doing.
via Rob Bell
Different Tweet
Different Thought
The Offer Sweet Spot
Getting the right offer is tricky.
A delicate blend of wants, desires, skills, and abilities. You promise to deliver a result to your audience. They promise to pay you for said result.
But there’s a few ditches you can fall into along the way. Either side is dangerous—either to you or your audience. Here’s how to find the sweet spot.
Ditch #1: Focusing Too Much on What You Want to Sell
I know someone’s in this ditch when everything feels forced. Marketing. Sales. Hiring. Everything is difficult. Not to say there won’t be difficult stretches in your business. There will. But if you’re white-knuckling everything, all the time—you might want to take a step back and re-assess.
The reason is super simple: you’re placing your own needs (validation, income, freedom, etc.) above your audience’s. It’s like trying to sell hot chocolate during a heat wave. Just because you think you make the best hot chocolate in the world doesn’t mean people want it.
Warning signs you’re in the ditch:
Feel resentful/bitter towards your audience
Indiscriminately raising your prices because someone told you to
Working way too hard for a small return
Ditch #2: Focusing Too Much on What They Want to Buy
You fall into this ditch when you ignore your passions and sense of purpose. You sell purple widgets because the audience in front of you wants purple widgets. You never stop to ask, “to I enjoy the process of making and selling these purple widgets for these people?” Sure, you might make money—even good money—selling purple widgets. But…at what cost?
I talked to a lifelong entrepreneur recently who confessed he detested everything about his business. He’d always wanted to get his pilot’s license and teach others how to fly. Just never got around to it.
I asked him, “if you’re unhappy, why don’t you just change?” I’ll never forget his answer: “It’s too late now. I’ve been doing this for 30 years…I don’t have time to change.”
Warning signs you’re in the ditch:
Your work is devoid of meaning and purpose
Fearful your audience won’t buy from you if you make changes
Business by default instead of by design
How to Get It Right
As with most things, the answer lies somewhere in the middle.
The people who pay you the most the easiest will sense whether or not your heart’s into your offer. Your audience picks up on your energy. And if you’re not finding joy in the creation of your offer, what are the chances someone will find joy in buying your offer?
Bring your talents and passion to the table. Match them up with what your desired audience wants. And then you’ll have an offer that they—and you!—can’t refuse.
Different Article
Watch Scientists' Wholesome Reactions to Images From James Webb Telescope
“After NASA revealed the most detailed images of space recorded so far, scientists across the globe have been going viral online with their wholesome and passionate reactions to the history-making photos.”
Different Surprise
I can't stop thinking about a mastermind at historic Hotel Fort Des Moines in October.
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